After effects artist 2- A Monster calls- Jim Kay and Candlewick press.

• I have read the book in which the animation is advertising and it is probably one is the sades books I have read in a while. So because of that the music fits really well with the video. 
• I love the transition you see between Jim Kay's illustrations into the animation. I think that because his drawings are so striking especially the monster you get a better sense of the character in the video. 
•  Again like in a series of unfortunate events , the textures that have been created by the original drawings/prints helps give a hand made atheistic to the animation , whilst also enhancing the dark and ominous atmosphere. 
• Having the shape of the boy, no face, makes reference to the book, in which the character feels unseen but also takes into consideration the readers imagination of the character. I think it makes it more personal.
• The animation also has a ripped page texture that runs throughout and that acts as a frame for the film and this is a good consideration to have in mind. Will make it better then a plain background. 
• TEXT! Having quotes for sections of the text helps to tell the narrative , but also give veiwer quick information with out having to illustrated it complexly. It is a quick and clear.
•   Overlaying different elements too, foreground, mid-ground, background. 
• The video also sticks to a certain colour pallet of blues , blacks and whites. 
• This animation fits its purpose really well and makes the book very appealing, and give just enough information about the story to make it so. it is a hard balance to strike.