Responsive 1st ideas meeting for Royal Opera House.

Brief simplified:

The campaign needs to be :

•  Culturally engaging to people 20-30 , first timers to Ballet. 
• Campaign could include- advert- poster-muchindise- little animation-bus boards- App.
• Lyrical Narrative- abstract modernism.
• Big human themes- life, death, love, loss, passion, joy, anger, human.

Beth and me then started to form ideas based on the points :

• Poster on side on building, mural. Best had the great idea of creating hash tag that we could get trending around social media.
• We could do a survey of people and get there opions on Ballet and why they don't go and what would make them go.
• Team up with a Charity- Make the Campaign have more meaning and a positive impact.
• Get in touch with a person a teacher for example at Northern Ballet and get there opion.
• A reason people might not go is due to price. Make an offer with the company for free tickets of you recommend a friend for example.
• Make going to the Ballet more spontaneous , as a way of advertising take it out of the theatre , make it more accessible. 
•  An App that could raise awareness of where Ballet is for example fringe events, theatres, opera houses.
• Charities that relate to this age range.
• Poster- Big, Bright , Youthful, Modern. Get a poster on the display plinths around Leeds.
• Set up a campaign in Leeds , selling mechanise , bags e.c.t in the city centre to raise awrness of Ballet and proceeds some go to chosen charity.
•  Social Media.
• Snap chat filter. 
• Potential Issues and solutions:
• old fashioned- Make modern , fun , bright.
• Totos - Ditch the toto!
• Musically dry- Rap, pop, beat box, Poster gig posters.
• Formal and traditional- Break the rules, Ditch the stereotype e.g. add in people like rugby players.
• Ballet for elderly and middle class- offer a discount, equivalent to ... compare to other things. 
• Funny, humours element. 
• Hard to understand- Interviews with Northen.
• Ballet is mainly for girls, show its not, tear away from fairy tales. Challenge the cultural and social norms of ballet.
• increase understanding.
• Athletic, musical, matalic, slight luxury.
•  

Joint Research to do for next week: 

• Facts about Ballet, Fasions , trends.ec.t.
• Unusual and modern plot lines.
• Posters that take my interest.
• Charitys to get in touch with.
• Find out who royal opera house really are and contact details.