Whats the Problem? Edinburgh festivals -BBC.

What problems are identified by the brief ?

• Edinburgh festivals are hugely popular with global audiences and performers.
• A message needs to be put across to the vast audience about the sprite of the festival,  through some form of technology(not spesifide what kind). It also needs to encourage interaction between the people in the festival , both performers and audience.   
• The main aim is to make the festivals connect to a globe audience.

What is the Breif asking you to do about them?

• Design some kind of app possibly or a new way of interacting media that will help connect people from around the world. 

Trying to achieve?

• A wider out reach for the festival, heightens publicity of it.
• Encourage interaction between the people who visit/ use the festivals. 
•  Networking.

Who will benefit?

• The globe audiences
• The festivals , publicity and popularity.
• 
  

What is the message ?

• They want to send out the message or feeling even of the event being a fun cultural experience , the 'sprite'.  

Who is the audiance?

• Should be aimed at all ages however, I think it should be aimed at 18-40+yrs as I think that they are more likely to use , things like apps. 

How will the message be delivered?

• Through an interactive technology. 

Can you foresee any problems in responding to the breif?

• What kind of tech do they want ? 
• How interactive should be technology be?
• How do you capture the sprite of the festivals and who can you express this? Colour, shape , motfis?
• It is very vague about what it wants and I think in order to gain a better understanding I would have to do more research into what kind of techs work best for interaction purposes.
• Getting the message Globely , might have to be quite pictorial as this is a universal language.